BA(Hons) Visual Communication
L5 – Photography & Moving Image
Semester 3 – Subject in Context
Brief B
Aim: This project will engage students with the pragmatic logistics and organisational skills necessary to understand the relationship between client, image makers and the material nature of “The Fashion Portfolio”.
Objectives:
Construct creative work that employs key skills and techniques in the medium of photography & moving image
· Demonstrate understanding of photography & moving image practice in relation to audiences, clients and consumers, through practice.
· Develop a critical awareness to communicate ideas and information through the medium of photography, through practice and learning journals.
Introduce students to contextualisation of photographic & moving image scenarios.
· To engage with live competitions and briefs.
Project brief – “Fashion Portfolio”
The emphasis of this particular project is to produce a fashion portfolio in the form of a Book. The student will define a narrative structure and develop a thematic style that is coherent and consistent with contemporary practice.
It is imperative that you hone your organisation skills and build links with the appropriate people, e.g. models, make-up artists, location scouts, etc.
It is a requirement that you should define your audience before you begin this project, and that the narrative structure will form the “Theme” that drives and engenders the audience response.
Requirements –
You are required to engage and organise all aspects for a successful conclusion to this project. These will be identified in the RVJ (Digital).
The book should be printed via Lulu or Blurb.com, and be a minimum of 20 pages.
Visual References –
www.DavidLachapelle.com
www.anothermag.com
www.tankmagazine.com
David Lachapelle – “Lachapelle Land” – Simon & Schuster (1996)
David Lachapelle – “Heaven to Hell” – Taschen (2007)
Gianni Versace – “Rock and Royalty” - Abbeville Press Inc. (1996)
Some Practitioners – David Lachapelle, Steven Meisel, Bruce Weber, Helmut Newton, Tim Walker, Sean Ellis, Nick Knight, Jurgen Teller.
Submission Date (Refer to your schedule)
Assessment
· RVJ - containing evidence of: Contextual Research, Knowledge of Area, Ideas and Image Development, Reflection, Evaluation and Rational, Design Process and Annotation.
Tutors:
Ravi Deepres, Robert Gibb, Paul M O’Donnel, Ray Spence, Paul Lander @BCU.ac.uk.
This is an awful amount of pressure on my shoulders, I've got some adapting to do. but looking forward to the challenge.
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